In March 2020, Bigland announced his resignation. Allegedly, FCA cut his bonuses in retaliation, which resulted in Bigland filing a whistleblower lawsuit against FCA. Shortly thereafter, he discovered that the division had been misreporting sales figures and turned over that information to the US government for investigation.
In October 2018, Bigland was promoted to CEO of Ram Trucks. It was announced that the new head of the Ram Trucks brand would be longtime Chrysler employee Robert Hegbloom, who joined Chrysler in 1986 and had been a director for Dodge. In August 2014, Ram Trucks CEO Reid Bigland was tapped to lead the Alfa Romeo brand in North America. In April 2013, Diaz left RAM to serve as vice president of Nissan's divisional sales and marketing. That will not fit the campaign for truck buyers. We need to continue to market as Ram so Dodge can have a different brand identity: hip, cool, young, energetic. Ram will always be 'vinned' (Vehicle Identification Number) as a Ram. Ram trucks are marketed separately from Dodge cars former Ram Division President Fred Diaz stated, "Ram trucks are not a Dodge model. Įxecutives at Chrysler have stated their intention to compete in the semi-trailer truck category with Ram, a possibility that is aided by Fiat's ownership of Iveco and an already available network of Dodge dealers. The goal was to increase truck sales "from today's 280,000 to 415,000 by 2014". The Fiat Ducato cargo van design has been adopted and is sold as the Ram ProMaster in North American markets, filling the gap created when Daimler ended production of the Dodge Sprinter in 2008. The Ram brand was created following Chrysler's acquisition by Italian automaker Fiat, and the plans called for Dodge switching to an exclusively car-based lineup with all pickup and future heavy-duty trucks by Chrysler being sold under the Ram brand. According to Chrysler, the Ram Trucks brand will concentrate on "real truck customers", rather than casual truck buyers who buy trucks for image or style. Ram Trucks was established as a division of Chrysler in 2010, as a spin-off from Dodge, and using the name of the Dodge Ram line of pickups that is now sold under the Ram banner. After that point, all trucks made by Chrysler were distributed under the Dodge marque.
Prior to the 1970s, Dodge had maintained a separate marque for trucks, Fargo Trucks, primarily for use outside the United States.
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